Last updated 19 August 2026
Privacy policy.
Advernetics is a trading brand of Toaster Cabs Ltd. This notice explains how we collect and use personal information when you visit this website, contact us, request a booking or discuss a potential campaign.
Who is responsible for your information?
Toaster Cabs Ltd, trading as Advernetics, is the controller of the personal information described in this notice. You can contact us at rob@advernetics.co.uk.
Information we collect
When you use our enquiry or booking forms, or contact us directly, we may collect your name, email address, telephone number, company or brand, requested date and time, selected service and the information you include in your message. The private cab account stores the account email, an encrypted password and availability information.
Our hosting provider also creates standard server logs when the website is visited. These may include an IP address, browser type, requested pages, referring page, date and time. We use aggregated hosting reports to understand website traffic and maintain security.
How we use it
- To respond to enquiries and discuss potential services.
- To check availability, manage booking requests and communicate whether a request is approved.
- To prepare proposals and take steps requested before entering a contract.
- To operate, secure and improve the website.
- To keep appropriate business and legal records.
Our lawful bases
We process enquiry information because it is necessary to take steps at your request before a possible contract and because we have a legitimate interest in responding to potential clients and developing our services. We process essential server logs because we have a legitimate interest in protecting the website and understanding its performance.
Who receives the information?
Information may be processed by service providers that support our website hosting, email and IT systems. We do not sell personal information. We may disclose information where required by law, to protect legal rights or in connection with professional advice.
International processing
Some technology providers may process information outside the UK. Where this happens, we expect appropriate legal safeguards to be used. You can contact us for more information about relevant providers and safeguards.
How long we keep it
We normally keep unsuccessful or early-stage enquiries for up to 12 months after the last meaningful contact. If an enquiry becomes a client relationship, relevant information may be retained for the duration of that relationship and for the period required for legal, tax and business records. Security logs are retained according to our hosting provider’s operational schedules.
Cookies and analytics
We do not currently place advertising or behavioural analytics cookies. Website usage is reviewed through aggregate reports created from essential server logs. If we introduce non-essential cookies or third-party tracking in future, we will update this notice and provide any consent controls required by law.
Your rights
Depending on the circumstances, you may have rights to access, correct, erase or restrict your personal information, object to its use, or receive a portable copy. You may also complain to the Information Commissioner’s Office. Visit ico.org.uk for guidance.
Contact us
For privacy questions or to exercise a data protection right, email rob@advernetics.co.uk. We may need to confirm your identity before acting on a request.